What is Magical Innovation™?

Magical Innovation™ is the psychology of magic for business success.

It is based on the most valuable of magicians' secrets - the psychological techniques used to affect perceptions and beliefs. Explaining why tricks work, rather than how they work, Magical Innovation™ allows anyone to communicate more effectively by focusing on what their audience is thinking.

Magical Innovation™ will let you:

Direct attention

Engage an audience

Make the impossible seem possible

The 16 rules of Magical Innovation divide into four categories:

COMMUNICATION & ENGAGEMENT
BRAIN PROCESSES
ATTENTION
BELIEFS & CONVICTION

Together these form the Perception Matrix, a unique tool to control and manage perception.

Download our Perception Matrix